A trusted visual communications design partner for your business.
From brief to finished work, count on us.
Senior-level design thinking + execution, every time.
Creativity + Innovation + Strategy = Great Results.
Trained to bring clarity + smart design solutions.
The skill to make complex things simple.
Hi, I'm Pam !
I'm a Toronto-based designer with 15+ years of experience from OCAD University. My focus is always clarity: taking complex communication and design challenges and turning them into work that's clear, compelling, and easy to engage with. I work end-to-end on all projects, from full brand systems to individual assets, and I'm skilled at connecting what your business needs with what your audience actually wants.
Design + Consultation Services :
Direction + Consulting
Creative Direction
Art Direction
Design Consultation
Design Audits
Design Reviews
Brand + Strategy
Brand Identity Design
Logo Design
Brand Audits
Brand Guidelines
Packaging Design
Rebranding + Refresh
Strategy Alignment
Content + Communications
Editorial Design
Book Design
Communication Design
Social Media
Corporate Design
Digital + Product
Website Design
Landing Pages
UX/UI Design
With CheeseCake :
We plug into your team as your dedicated design partner :
- customized to your business needs
- available on retainer or on project basis
Where we tend to make the biggest difference :
- creative direction + design execution
- performing design audits for optimal improvements
- design consultations
We bring you senior-level design thinking to every
touchpoint of communication and interaction.
With formal UX training, every solution is built around
how people actually use it, not just how it looks.
Beyond design execution, we offer design consulting.
Sometimes you don't need more design, you just need clearer direction with the designs you already have.
Easy to start, no strings attached.
Just exceptional design delivered ready for you to use.
Some of Our Work :
FleetOptics Inc.
During the 2020 pandemic, we worked as an outsourced designer for Cimoroni & Co., on FleetOptics Inc. We took their existing logo to build a bold new brand direction to stand out among the major players in delivery and logistics.
With delivery demand at an all-time high, we created a cohesive, ambitious look that was fun, professional, client-appropriate, and innovative. We delivered work that made them look like the leaders they are.
Huckleberry Pins
A full brand identity system built as a cultural counterpoint to fast fashion. Inspired by The Adventures of Huckleberry Finn and its spirit of freedom and independence, the brand brings that same rebellious streak to bespoke tailoring.
From logo and typography to packaging, storefront, and website, every touchpoint was deliberate. The needle in the logo points upward, slow and intentional, a quiet rebellion against disposable clothing.
COMDA Catalogue
Together, with COMDA, we embarked on a great journey to redesign their apparel catalogue.
We crafted a fresh design template for the in-house design team to base future catalogues on. This initiative was all about modernizing their marketing materials to attract new clients and wow existing ones.
Ultimately, we aimed to strengthen the brand’s presence and open doors for amazing future business opportunities for COMDA.
Gelato + Biscuit
Welcome to Gelato + Biscuit, your new favourite spot to elevate snack time!
With bright, inviting colours, to convey freshness and deliciousness, while adding a contemporary flair that appeals to gelato enthusiasts of all ages.
The brand design evokes the joy of indulging in as many flavours as a cup can hold, encouraging visitors to freely explore the delights of Gelato + Biscuit.
Rupert's Fine Teas
This revitalized brand aims to highlight the sensory journey of tea through its packaging.
It invites customers to fully engage with the taste, aroma, strength, and of the ingredients from the discovery of the packaging from the onset.
In this exploration, we delve into essence of tea leaves themselves to the brew.
We've Partnered With :
Our Process :
1
You get in touch with us : phone, email, or from
the contact form below.
2
We discuss your project
to finalize the scope, timeline, and all relevant business details.
3
We all sign off +
the work at
CheeseCake begins!
4
We provide regular project milestones + check-ins.
5
You get the finished work, ready to use!
