Original thinking. Human creativity.
Real results. Nothing less.
Your business deserves original, human-led design that actually works. At CheeseCake Design, we can be your dedicated design
partner, bringing expertise, design acumen, UX-informed thinking, and creative innovation that only real designers can deliver.
A trusted design partner for your business.
From brief to finished work, count on us.
Senior-level thinking, every time.
Creativity + Innovation + Strategy = Great Results.
Trained to bring clarity.
The skill to make complex things simple.
Design + Consultation Services :
Direction + Consulting
Creative Direction
Art Direction
Design Consultation
Design Audits
Design Reviews
Digital + Product
Website Design
Landing Pages
UX/UI Design
Brand + Strategy
Brand Identity Design
Logo Design
Brand Audits
Brand Guidelines
Packaging Design
Rebranding + Refresh
Strategy Alignment
Content + Communications
Editorial Design
Book Design
Communication Design
Social Media
Corporate Design
Working with CheeseCake is Simple :
We plug into your team as your dedicated design partner :
- customized to your business needs
- available on retainer or on project basis
Where we tend to make the biggest difference :
- creative direction + design execution
- performing design audits for optimal improvements
- design consultations
We bring you senior-level design thinking to every
touchpoint of communication and interaction.
With formal UX/UI training, every solution is built around
how people actually use it, not just how it looks.
Beyond design execution, we offer design consulting
because sometimes you don't need more design, you just
need clearer direction with the designs you already have.
Easy to start, no strings attached.
Just exceptional design delivered ready for you to use.
Some of Our Work :
A look at how we've helped brands find their voice and show up with confidence.
FleetOptics Inc.
During the 2020 pandemic, we worked as an outsourced designer for Cimoroni & Co., on FleetOptics Inc. We took their existing logo to build a bold new brand direction to stand out among the major players in delivery and logistics.
With delivery demand at an all-time high, we created a cohesive, ambitious look that was fun, professional, client-appropriate, and innovative. We delivered work that made them look like the leaders they are.
Huckleberry Pins
A full brand identity system built as a cultural counterpoint to fast fashion. Inspired by The Adventures of Huckleberry Finn and its spirit of freedom and independence, the brand brings that same rebellious streak to bespoke tailoring.
From logo and typography to packaging, storefront, and website, every touchpoint was deliberate. The needle in the logo points upward, slow and intentional, a quiet rebellion against disposable clothing.
COMDA Catalogue
Together, with Cimoroni & Co. we embarked on a great journey to redesign their apparel catalogue. We crafted a fresh in-house design template for COMDA’s design team and this initiative was all about modernizing their marketing materials to attract new clients and wow existing ones.
Ultimately, we aimed to strengthen the brand’s presence and open doors for amazing future business opportunities for COMDA.
COMDA
A Toronto-based promotional products company with over 50 years of history, COMDA needed their product catalogue modernized — without losing the trust of the loyal clients who'd been with them from the beginning.
Brought in as an outsourced designer through Cimoroni, we developed three distinct design directions for their catalogue redesign — guiding this tradition-driven company toward cleaner visual organization, intentional white space, and a fresher aesthetic capable of attracting new clients while honouring their heritage.
When the pandemic created financial uncertainty, we adapted — delivering an elevated version of their existing cover that respected both their budget concerns and their brand integrity. Good design consulting means reading the room, not just the brief.
The final deliverable was a design system their internal team could own, implement, and build on independently — practical, lasting work built to outlive the engagement.
Huckleberry Pins
A full brand identity system built as a conscious, cultural counterpoint to fast fashion. Inspired by the spirit of The Adventures of Huckleberry Finn — a story of freedom, individuality, and forging your own path — the brand translates that same rebellious independence into the world of bespoke tailoring.
From logo and typography to packaging, stationery, storefront, website, and environmental design — every touchpoint was considered and deliberate, just like the tailoring philosophy it represents. The needle in the logo points upward — slow, intentional, precise. A quiet rebellion against the disposability of mass-produced clothing.
The brand invites customers into a personal style journey rooted in authenticity, craftsmanship, and self-expression.