The branding project :
Gelato + Biscuit
Welcome to Gelato + Biscuit, your new favourite spot to elevate snack time! Get ready to take a deep dive into a world of vibrant flavours with our fresh and delicious gelato and treats. Each bite is a burst of joy, crafted with love and a friendly twist. Come on in and let the taste adventure begin!
Mood Board
Logo Design
Experience a stunning arrangement of vibrant gelato scoops, playfully stacked to create a fun and modern atmosphere. With bright, inviting colours, this design not only conveys freshness and deliciousness, but also adds a contemporary flair that appeals to gelato enthusiasts of all ages!
The geometric shapes of the stacked gelato harmonize perfectly with the brand's clean identity. The logo's multi-flavoured scoops symbolize the joy of indulging in as many flavours as a cup can hold, encouraging visitors to freely explore the delights of Gelato + Biscuit. The use of colours inspired by fruits, freshness, ice, and chocolate, offers a tantalizing glimpse of the delicious options available inside at Gelato + Biscuit.
Tagline
" One, two, three scoops, and more! "
"One, two, three scoops, and more!" is all about irresistible flavours and mouthwatering satisfaction. It guarantees an extraordinary journey that will excite your taste buds and keep you coming back for more. Whether you're craving classic flavours or adventurous combinations, there's always a scoop waiting for you. It emphasizes the joy of indulging in rich flavours and delightful textures that will have you wanting more.
Logo Alternatives
Wordmark
Brown + Orange
This logo design features a chic wordmark in an inviting warm brown and orange colour, radiating comfort and indulgence. The use of the soft blue for the "+" adds a fun and playful contrast, evoking a cool and fresh sensation, similar to the feeling of when eating delicious gelato. The subtlety of the "+" enticing customers to look closer and dive deeper into the delightful gelato and biscuit offerings.
Logomark
Dark + Light
These are two versions of the gelato scoops logo, one in its full colour saturation and the other a paler one. The design of the logo itself captures a multi-flavoured indulgence, showcased with piled colourful scoops evoking the delicious flavours offered. This is an inviting graphic that expresses joy as well as a playful abundance, and is perfect for attracting gelato and ice cream enthusiasts and to let them explore.
Dark Background
White + Peach
This is the light wordmark in white, peach, and orange creating a vibrant contrast on a dark chocolate covered background. The bold orange "+" introduces a playful element, embodying a modern, clean, yet inviting aesthetic for the brand that matches its corresponding branding. This design enhances the visibility of the typeface on a darker surface while still exuding deliciousness through its soft chocolate and ice cream hues.
Colours, Typography, + Patterns
Visual Samples
