About Me
Welcome to CheeseCake Design!
Pam Ramirez-Maxwell
Brand + Visual Designer | Creative Director
CheeseCake Design is a Toronto-based brand and visual design freelance business. I specialize in creating thoughtful, enduring brand identity systems, visual designs and communications, and provide design consultations for clients looking to enhance their existing designs.
My philosophy is: Perfectly enough. Elegant, warm, informed, strong, and clean. No excess. No noise. Unique and inviting, with a dash of playfulness.
It means finding the exact ingredients. The perfect amount of ingredients and the perfect method of mixing these ingredients. This is how I approach every project I engage with in order to create delicious designs that stand the test of time.
Grounded in graphic design expertise and UX-informed thinking, my approach combines conducting fundamental research, strategic insight, design thinking, and refined execution to help clients connect meaningfully with their audiences.
The Work
Brand Identity for Huckleberry Pins :
Huckleberry Pins assists with your search for authenticity and personal identity, demonstrating how bespoke tailoring emphasizes uniqueness and personal expression over mass-produced clothing.
Brand Identity for Gelato + Biscuit :
Welcome to Gelato + Biscuit, your new favourite spot to elevate snack time! Get ready to dive into a world of vibrant flavours with our fresh and delicious gelato and treats.
Brand Identity for Cindy's Marmalades :
Organic and scrumptious marmalades and preserves proudly made in Canada. Each jar is packed with vibrant flavours and natural goodness, making every bite an exciting treat.
Packaging Design for Rupert's Fine Teas :
With every brew, you're not just enjoying a cup of tea; you're indulging in a visual and tactile experience that elevates your tea drinking ritual with Rupert's Fine Teas from the moment you open the box.
UX / UI Design for PlannerBuddy :
The Public Transit User needs more transparency and access to information in order to have a more accurate and informed travel experience throughout the city. This UX/UI project addresses this problem space.
Brochure design template design for COMDA :
The mission was to modernize and refresh marketing collateral for their internal design team as well as to attract new clientele, while still enhancing the appeal to loyal existing clients.
Social Media Marketing Campaign for FleetOptics Inc. :
FleetOptics has an existing logo, but requires new branding for social media. We need to set a professional and ambitious tone, showing FleetOptics’ expertise in the field: that among competitors they are technically advanced.
Social Media Marketing Campaign for FleetOptics Inc. :
Given the significant increase in demand, holiday deliveries were projected to rise by 300% in 2020 compared to the previous year. By conveying a positive message we reassured clients during the pandemic's first holiday season.
Social Media Marketing Campaign for FleetOptics Inc. :
FleetOptics has been releasing a number of technological advancements over recent months to better help them serve customers. They are very excited to show what technologies they had to entice new clients to choose them.
Social Media Marketing Campaign for FleetOptics Inc. :
The expansion of FleetOptics throughout Canada created the need to market the services to specific regions of the three main cities: Toronto, Montreal, and Vancouver.
Editorial design :
Branding for CheeseCake Design :
CheeseCake Design symbolizes a dedication to crafting beautiful, thoughtful designs with a personal touch, ensuring that every project is a delightful experience for both designer and clients.
